The RunBlue campaign serves as an awareness-raising mechanism for better water valuing and the implementation of the VWP’s across key stakeholders, including grassroots community members, policy stakeholders, and corporate representatives. VWI has directly financed the RunBlue campaign to cover the necessary travel and operational expenses. Mina Guli operates as the campaign driver, runner, and story amplifier.
Main outcomes
• 200 marathons were run across 32 countries from 2021 to 2023.
• 354,349,677 people across all five continents have been reached.
• Building awareness across a wide range of actors and stakeholder types.
• Engagement on water issues with various stakeholder categories at key events.
• Awareness built across various geographies.
• Media content from the RunBlue campaign has reached over 300,000 views, reaching a variety of audiences beyond those participating in the runs.
More info about the Run Blue campaign?
Please find more info at: Mina Guli | Run Blue